Indonesian entrepreneur promotes love

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In Indonesia, one ambitious entrepreneur has started a program teaching men how to be the person they've always dreamt of being. Always too shy to talk to the prettiest girl of the party? Then this program is for you. Andy Saputra reports from Jakarta, and gives us one or two special tips.

Feeling alone after the holidays? In Indonesia, you don't have to. This is part of the Pencinta Wanita program that helps men to understand and win the hardest game of all. The game of love. It teaches the ropes of social interaction, starting from introduction to how to keep them interested.



Pencinta wanita, which literally means women lover, was founded by Ronald frank, a self confessed promoter of love, he started this as an Internet forum and in 4 years, it has become his main source of income.

Ronald Frank, founder of Pencinta Wanita, said, "I was always a loser in relationships, from being cheated on to being used by women. This has encourage me to research on love. I found that there's a huge disconnect on what women think of love and what men think of love, I felt compelled to bridge this."

CCTV's Andy Saputra said, "This 2 day seminar is explaining the theory behind that bridge, Everything is broken down to points, explained and discussed.. Starting from changing their own mindset to live demonstration..Not unlike a war strategy."

Since 2009, Pecinta Wanita has conducted tens of seminars in all the major cities in Indonesia and it has an estimated 350,000 members. The program also bundled with products like ebooks and instruction videos. With revenue up to $100,000 annually and growing, it is good business. But this business of love, has also created some controversy.

And for Ron, the founder, this mindset change is his main goal.