Singapore’s Channel News Asia plans to penetrate the US and
European pay TV markets, but faces challenges posed by surging social
media.
SINGAPORE television, which helped
Lee Kuan Yew
defeat his left-wing foes and stay in power for 50 years, plans to go
worldwide 24 hours a day from next year.
The global push by the
state-owned Channel News Asia (CNA) to extend its reach from Asia to
cover the United States and Europe is an ambitious project, given the
adverse cable news market.
Last week, America’s
CNN (Cable News
Network), despite its vast resources and experience, reported a ratings
drop of up to 50% in the first quarter.
All three global networks suffered declines, having lost audiences to the new digital media.
The
declines are not deterring CNA, whose predecessor had played a historic
role in the
People’s Action Party’s (PAP) elimination of the powerful
left-wing
Barisan Sosialis in the 60s.
Despite its near-monopoly, circulation of Singapore’s main
Straits Times broadsheet has stagnated.
“For
us to be a true global player in the news channel space we need to
broadcast 24 hours, every hour on the hour, with live news,” said a CNA
spokesman.
“This will eventually allow us to penetrate the US and
European pay TV markets, so that people there can get Asian news with
Asian perspectives whenever they want.”
Having their state
TV moving into the world arena has raised a little sense of pride among some Singaporeans.
Informed
citizens, however, are questioning its chances of success considering
that it is considered to be a government mouthpiece. And taxpayers are
worried about footing the bill for potential losses.
A small-time
businessman commented: “I wish it well, but if powerful global networks
like CNN are losing out, what chance has the state-owned Singapore TV
to succeed?”
Not everyone agrees. A polytechnic lecturer said
Singapore has become an economic international player and a provider of
jobs for professionals.
So TV has a small part, but, he added, if
it is thinking of taking on the big players in providing global news,
“I would say forget it”.
The vast majority of Americans and Europeans don’t really care for Singapore’s idea of “Asian coverage of Asian news”.
The biggest handicap is its ties to the government.
Most
people I talked to doubted if many Westerners would be well disposed to
news from a government news channel (BBC is different because of its
long history of objective reporting).
Even among Singaporeans, one in every two believes that the Singapore media is biased, according to a survey last year.
On
average, in a normal day, however, newspapers and television are the
top sources of news here, with the Internet coming in a close third.
But
in last year’s election, some 48% turned to Yahoo! for quick news, with
CNA in second place at 23.8%. Newspapers, however, were the people’s
main source of news.
Television was launched in 1963, the year
Singapore joined Malaysia, and when it left two years later, the
telecast of Lee Kuan Yew weeping caught the imagination of the world.
At
the launch, only 2,400 Singaporean homes had TV sets, but tens of
thousands of people, young and old, would sit on wooden benches in
community centres to watch the magic box.
As a 23-year old then, I
joined enthusiastic friends to meet outside a department store TV
display window and watched celluloid scenes of the PAP developing Jurong
or building public flats at a rate of one unit every 45 minutes.
It was a powerful message for a poor squatter country.
Eventually the leftwing hold among the vast Chinese-educated was broken. To the viewers, moving pictures could not lie.
The
hard-working Barisan Sosialis representatives resorted to knocking on
doors to get to the people, but they could not match the power of moving
pictures.
Since then, the government has kept 100% ownership of
television. Despite much talk of going public, TV news remain in
official hands. About half of Singaporeans polled last year felt that
“there is too much government control of newspapers and television”,
according to an analysis by the Institute of Policy Studies.
With
3.37 million Internet users out of a 5.18 million population, the
expectation is that while mainstream newspapers and TV remain on top of
the pole for news, erosion among young readers is likely to continue.
This
is because CNA is widely perceived as the voice of the government. An
advisory committee said in 2009 that this factor could hamper its
credibility as a news conduit.
The circulation of the
Straits Times has been dismal over the decades despite a big population jump.
Not exactly good news for the ruling PAP.
An
authoritative source once told me that for the PAP to remain in power,
it must have control over three things – security forces, finance and
the media.
The first two remain more or less in place, but
control of the third – the media – is being challenged by the day by the
surging social media where every citizen can be both a reporter and a
reader.
INSIGHT DOWN SOUTH By SEAH CHIANG NEE
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