KUALA LUMPUR: A World Bank report has ranked Malaysia as the sixth 
friendliest country in the world to do business, beating developed 
nations such as South Korea, the United Kingdom and Australia.
In a survey of 189 economies, the “Doing Business Report 2014” saw 
Malaysia jumping from 12th place last year, and up from 25th when it 
first joined the survey in 2007.
Countries with high rankings, according to the World Bank website, 
meant that their respective regulatory environments made it better for 
local firms to start up and operate.
Business-friendly reforms improved a country’s standing, which Malaysia was noted for.
These included the reducing of company registration fees, which made starting businesses here less costly.
The report said Malaysia also made it easier for people to deal with
 construction permits by coming up with a one-stop shop. Even getting 
electricity was a factor.
“Malaysia made getting electricity easier by increasing the 
efficiency of internal processes at the utility and improving its 
communication and dialogue with contractors,” it said.
The report included Malaysia as a case study for electronic tax filing and payments.
Despite initial public reluctance, the report said, more people used
 the e-filing system over time, with businesses aided in the process.
“The time that businesses need to comply with Malaysia’s tax 
regulations fell from 190 hours in 2004 to 133 hours in 2012,” it said.
The report also found Malaysia ranking highly along specific rankings.
Ranking first in the world, Malaysia tied with Britain for “Getting 
Credit”, and earned fourth and fifth places for “Protecting Investors” 
and “Trading Across Borders” respectively.
The report’s findings were welcomed by International Trade and 
Industry Minister Datuk Seri Mustapha Mohamed, who said the country had 
aimed to be in the report’s top 10 list by 2015.
“Soon after Prime Minister Datuk Seri Najib Tun Razak assumed office, Malaysia was in 23rd place.
“The rise to sixth place is testament to his stewardship and a 
result of the economic and government transformation programmes,” 
Mustapa said in a statement.
He added that the ranking helped to reinforce Malaysia’s position as
 a preferred destination for trade and investments among local and 
foreign investors.
Singapore was ranked first in the World Bank’s list followed by Hong Kong, New Zealand, the United States and Denmark.
Contributed  by Patrick Lee The Star/Asia News Network
A Malaysian global ambition realised
PEMUDAH or The Special Task Force to Facilitate Business Malaysia’s 
ambition to be ranked among the top 10 in the world was realised when 
Malaysia was ranked 6th in the 
World Bank Ease of Doing 
Business Report 2014 (DB 2014), up from 12 in 2013 and 25 in 2007 when Pemudah was established.
Pemudah is a partnership between public and private sectors 
established in 2007 to improve the ease of doing business in Malaysia 
and to enhance the nation’s competitiveness.
This achievement is very significant as Malaysia competed with 189 
economies to be counted among the best in a race where competition was 
intense and benchmarks were high.
I would like to share the 6-year journey from 25th to 6th rank in 
the DB rankings. Pemudah was set up by the then prime minister, Datuk 
Seri 
Abdullah Ahmad Badawi mainly to address weaknesses in public service delivery and continuous civil service “bashing” in the media.
He wanted to adopt a fresh approach and saw the value of a joint 
private-public sector committee in improving public service delivery.
A small group of 23 leaders from both the private and public sectors
 was appointed to the task force which was co-chaired by the then Chief 
Secretary to the Government, Tan Sri 
Mohd Sidek Hassan
 and me. The vision adopted at the first meeting was to have “a globally
 benchmarked, customer-centric, innovative and proactive service in 
support of a vibrant, resilient and competitive economy and society”.
This vision was underpinned by the following values: A sense of 
urgency, proactive public-private sector collaboration, facilitation, 
not hampering; no more regulation than necessary; zero tolerance for 
corruption. We announced our aim was to be among the top 10 most 
competitive economies globally.
How did Pemudah deliver on the promise? A shared vision, a common 
multi-agency platform, commitment and clear rules of engagement 
contributed to delivering the outcomes. Meetings were scheduled at the 
beginning of the year, fixed on the last Friday of each month, except 
when parliament was in session when meetings were convened on Tuesdays.
Setting meeting dates early ensured high attendance at meetings where no alternate members were permitted.
The commitment of members was not only confined to the monthly 
meetings of the task force as Pemudah worked through two main working 
groups (WG) and more than 10 focus groups (FG) which focused on specific
 areas.
Each group was chaired either by the public or private sector and 
reported progress on a monthly basis to the main task force. No 
allowances of any kind were paid and members contributed voluntarily for
 the common good.
The WG on Efficiency Issues focused on operational efficiency 
including licensing, e-payments and immigration-related matters. The WG 
on Policy Issues deliberated on national competitiveness issues like 
FIC, liberalisation, education, FTAs, etc.
The FGs covered specific issues like paying taxes, registering 
property, enforcing contracts, business processes, DBKL to name a few. 
While membership in Pemudah was confined to appointed members, 
membership in the WGs and FGs was wider.
To enhance awareness by the business community and citizens, the 
secretaries-general/heads of ministries/agencies wrote articles in the 
press and publicised their email addresses to enable direct 
communications to be direct and instantaneous and the media used to 
publicise improvements made.
Pemudah was supported by a strong secretariat in the 
Ministry of Trade and Industry (Miti) that issued minutes of meetings within 48 hours to facilitate quick follow-ups to decisions made.
The key improvements to public service delivery were varied with 
significant gains registered in many areas. A case in point is the 
issuance of construction permits, ranked 137th in 2007.
Datuk 
Arpah Abdul Razak, then director-general of 
Local Government Department
 and currently the secretary-general of the Housing and Local Government
 Ministry, set up one stop centres which allowed concurrent submission 
of all applications.
The centres then obtained approvals from all technical agencies within a stipulated time-frame. Kuala Lumpur mayor Datuk Seri 
Ahmad Phesal Talib further streamlined the procedures/timelines.
Timelines for approvals were reduced from 420 days to 100 days while
 procedures declined from 39 to 10. Malaysia’s rankings in construction 
permits leapfrogged to 43rd in DB 2014.
Another area of significant improvement registered was Trading Across Borders. Miti secretary-general Datuk Dr 
Rebecca Fatima Sta Maria chaired a multi-agency FG comprising Customs, 
Transport Ministry, 
Finance Ministry
 and permit issuing agencies to reduce time taken to import and export 
though pre-clearance of cargo and reducing documentation for such 
transactions.
The work of this FG improved Malaysia’s rankings from 46th to 5th in the six years.
In streamlining processes to start and close a business, credit is due to former 
Companies Commission of Malaysia (CCM) chief executive Datuk 
Abdul Karim Abdul Jalil
 and his team. Today, you can start a business in one hour compared to 
three days in 2007. In addition, the introduction of the Malaysian 
Corporate Identity by the Malaysian Administrative Modernisation and 
Management Unit has also contributed to Malaysia’s ranking improving 
from 71st to 16th in 2014.
The ranking will strengthen further with the impending introduction of a new Companies Act by CCM chief executive 
Mohd Naim Daruwish that will further reduce costs and improve efficiency.
Malaysia’s ranking in Paying Taxes was 49th in 2007, 15th last year 
and 36th in DB 2014. Several initiatives were implemented by former 
Inland Revenue Board (IRB) CEO Tan Sri 
Hasmah Abdullah
 and current CEO Datuk Dr Mohd Shukor Mahfar to facilitate electronic 
services, prompt refunds of overpaid taxes and enhance transparency of 
the tax process.
Hasmah reported that she received more than 500 messages on the day 
her email was made public and a special mechanism was set up to allow 
her to reply to each of them. Such was the commitment of this former 
civil servant.
Businesses used to complain about the backlog of court cases and 
often commercial contracts included provisions for determining courts to
 be in Singapore.
Former Chief Justice (CJ) Tun Zaki Tun Azmi and current CJ Tun 
Ariffin Zakaria were instrumental in motivating their team to clear the 
backlog. They also took up Pemudah’s proposal for new commercial courts 
to be established with a client charter of resolving all new commercial 
cases within a nine-month period – a timeline that is world class by any
 standards.
The transformation and improved rankings from 81st in 2007 to 30th in DB 2014 was the subject of a special report by the 
World Bank on Malaysia as a best practice. Rankings will improve further as the focus moves to the enforcement of judgements.
We have experienced the speed of issuance and renewal of passports, 
due largely to the work of past and present Immigration 
directors-general, including Tan Sri Mahmood Adam, who subsequently 
assumed the position of 
Home Affairs Ministry
 secretary-general. He also adopted and adapted Pemudah’s point system 
for evaluating eligibility for permanent residence and made it easier 
for foreign spouses and expatriates to work here.
When the proposal to disband the FIC was presented to Prime Minister
 Datuk Seri Najib Tun Razak, he was decisive. The decision has 
contributed significantly to improving the investment climate for 
Malaysia.
The 6-year journey of Pemudah is evidence that with the right focus 
and right commitment by the right parties, our rankings in world 
benchmarked public services can be even higher. It also indicates the 
power of public-private sector collaboration as a common and effective 
platform in moving the Malaysian development agenda forward.
I wish to congratulate all members of the civil service, past and 
present and to thank my private sector friends who have contributed to 
the incredible journey of Pemudah.
A special word of thanks to the former chair, Mohd Sidek, for his 
strong leadership and for throwing the challenge to be top 10 at us – we
 have done it in partnership with everyone.
I am confident that Chief Secretary to Government Tan Sri Dr Ali 
Hamsa and the new private sector co-chair, Datuk Saw Choo Boon will be 
successful in maintaining or improving Malaysia’s ranking with the 
continued support of the private and public sectors.
Related:
Malaysia Boleh !! Unfortunately, in the worst of ways !! 
Malaysia is the World Champion in CORRUPTION (2013)